Releasing her first album since 2014, the songwriter returns with So Sad So Sexy, made after a period of baby momma meltdowns and creative burnoutsOn a sunny day in the virtually oppressively laid-back Los Feliz enclave of Los Angeles, Swedish emo-pop practitioner is softly fuming. Not only was she nearly run over, having walked out in front of a car presuming it would stop, but now her favourite shop (” They sell the best bowls “) is closed. At one point, after some frantic buzzer-pressing( it’s that kind of place ), the owner peers round the door only to tell us to come back in five days, while a FaceTime chat with a friend who might be able to help comes to nothing. It turns out that supermodel Giselle Bundchen paid a visit recently, and this brush with celebrity has stimulated the owner a bit shy.” But I’m nobody,” Li says to the face in her phone.” I’m not famous.”She may not be Giselle famous, but over the course of four albums of emotionally swollen doom-pop, Li has single-mindedly carved out her own lane.
While 2008′ s debut Youth Novels, featuring whimsical single Little Bit, contained a semblance of untarnished naivety, 2011′ s Wounded Rhymes( key song title: Sadness Is a Blessing) and 2014′ s claustrophobically downbeat I Never Learn corroborated Li as modern pop’s bruised, goth-leaning moody sister. On the surface, that seems to have changed with this month’s new album, So Sad So Sexy, which considers her work with Malay( Frank Ocean ), Skrillex and super-producer and partner Jeff Bhasker, with whom she has a two-year-old son. The outcome is an album that takes the audios of hip-hop, R& B and trap and scuffs them up via Li’s brand of overblown heartache.
After years of rejecting the” pop starring” tag- in part, a reaction to being lumped in with every female musician coming out of Sweden- she is now, reluctantly, softening to it.” Being indie is very much being against things,” she says as we try and find a place to chat.” But I’m more open-minded now.” Her first step to pop enlightenment was to strip away the reverb she’d always used on her vocals. She recalls a meeting with Rihanna at “states parties “.” She complimented me on my tits,” she chuckles, before adding quickly” but this was before I had the newborn. I had a very low-cut top on and she said,’ Oh, look at you with your titties out.’ I feel like “were having” some kind of connect.”In a lot of ways, I Never Learn underlined the end of the first chapter of Li’s life; she’d always seen those first albums as a trilogy, marking out her 20 s, and taking her from the “cocky” Lykke Li of Youth Novels to the” simply completely broken and exhausted and, like, fuck my life” shell of I Never Learn.
Solace briefly came when she was ” pregnant and chilling” in the shape of Liv, a 70 s MOR-influenced supergroup of sorts featuring Bhasker, Bjorn Yttling and Miike Snow’s Andrew Wyatt and Pontus Winnberg, a project that was quickly curtailed by” divorces and cats dying and’ Oh, now I have to go and work with Miley Cyrus ‘.”After her son Dion was born, the rushed of emotions created a frustrating mix of creativity and self-doubt. Having entered her 30 s( she’s now 32 ), and without a label or manager, she thought about giving up on music.” I was just burnt out,” she says.” But I really wanted to be a better writer. It’s fucking hard being a woman, basically, and a mum. I know novelists who didn’t write again for two years after having a baby.”She says early motherhood was ” psychedelic”, and that it left her feeling” raw, needy, crazy “. Adjacent to the LA musical upper-clas via Bhasker, whose production credits include Uptown Funk, Beyonce’s 4 and most of Harry Styles’s solo album, she found herself fading into the background.” We’d show up somewhere,” she says,” and I was totally only a newborn momma to them. Especially in this town. It becomes a big stigma, like:’ Oh, you have a baby- OK, bye-bye.’ I was nothing and nobody here, which in some way was really good- to have my ego completely broken, you are aware?
To listen to Frank Ocean and be like:’ Wow, I’m never going to make an album this good.’ Or, two months after giving birth, watching Lemonade and thinking:’ I could never I’m done.”‘Read more.